Dutch Dynamo Jeroen van Eck x Sox Footwear EU
The world of professional mountain biking is a whirlwind of adrenaline, skill, and relentless pursuit of the finish line. Dutch powerhouse Jeroen van Eck, racing as a factory athlete with Ghost Bikes, has reached the top of his sport as UCI World Champion in the MTB Eliminator (XCE) — a title that joins an already impressive list of UCI World Cup wins in both XCE and E-MTB.
Now, his journey takes an exciting new turn as Jeroen announces his partnership with Sox Footwear EU, a collaboration rooted in mutual admiration and a shared passion for performance and quality.
Jeroen’s connection with Sox Footwear EU began at the MTB Eliminator Cup in Aalen, Germany, where photographer Mitch Dick captured the action and later became the first Sox team member Jeroen connected with.
Impressed by Jeroen’s talent and dedication, Mitch saw a natural fit with Sox Footwear EU’s values and initiated one of the brand’s first athlete sponsorships. Drawn to the design and durability of the socks, Jeroen chose to partner with the brand, citing their comfort and performance, especially his favourite, the Solid Charcoal pair, as ideal for his training and racing needs.
Outside of racing, Jeroen enjoys life’s simple pleasures like spending time with his family and sharing coffee with loved ones. These moments of connection provide a valuable balance to the demands of his professional career. His curiosity and openness to new experiences reflect the innovative spirit of Sox Footwear EU.
This collaboration between a World Champion athlete and a forward-thinking European footwear brand is more than just a sponsorship, it's a shared commitment to excellence, innovation, and pushing boundaries. As Jeroen continues to conquer trails and chase podiums around the globe, Sox Footwear EU will be right there with him: comfortable, robust, and stylish. Keep an eye out for this dynamic duo as they continue to make waves in the world of mountain biking.